Technical SEO Service
Technical SEO is the process of optimizing all the components that make your website fast, mobile-friendly, user-friendly, and easy to navigate. You might have an attractive site that loads slowly, does not properly load on mobile devices, and users don’t find the necessary information that they need. User demands have dramatically changed and search engines have become more sophisticated, no one is wasting their time on slow sites. Bankmycell report shows that 6.6 billion smartphone users are approximate across the globe. Google launches an algorithm update for surge massive smartphone users, and that algorithm gives importance to site speed and mobile experience for better rank.
Most website owners know the importance of on-page SEO, and off-page SEO, but overlook technical SEO because it seems complicated. Technical SEO is critical because it helps search engines like Google crawl your site properly and rank it in the search result. A website with a poor structure, longer page load time, and snaky redirects can be penalized by Google. Our technical SEO team will ensure that every technical issue your website has so you can outrank your competitor.
Planning & Strategy
- Technical SEO Audit
- Mobile Performance
- Internal Link Structure
- Site Architecture
- Competitor Analysis
Technical SEO Audit
We always start with an in-depth audit of your website. With a variety of tools like Ahref, SEMrush, Screaming Frog, Sitebulb, and human effort. Our audit touched 300+ points and tries to find and fix your website every issue we found. This includes everything from sitemap to robots.txt, amp issue, indexation status, and 404 page. This is how we figure out what technical issues need to be fixed. Once we finalize your site’s technical issues, our SEO specialist jumps into action.
Mobile Performance
Did you know that over 61% of visitor comes from a mobile device? If you want mobile users to engage with your website and convert them into customers, you must invest in mobile performance. Google’s mobile-friendly test will tell you about your website is mobile-friendly or not, and our audit will look a-z at the mobile version performance of your site. We always provide actionable insight on how to improve your website for mobile-friendliness with a lot of suggestions like increasing page speed, reducing redirects, unblocking javascript, and minifying code.
Internal Link Structure
Internal links have basically hyperlinked that point to other pages of the same domain. Internal links help Google to find, crawl, understand, and index pages on your site. When one-page point link to another page it passes link juice. When a site has a proper internal linking structure it helps search engines and users easily navigate to your site and find valuable information. It’s crucial to improve the internal linking strategy regularly on your site. It’s one of the best ways to improve the usability of your site.
Site Architecture
No matter how big or small your site is, a thoughtful structure creates a seamless user experience that both visitors and search engines love. Site structure is the foundation of technical search engine optimization. Establishing an SEO-friendly site structure can guide users to your content and help search engines. Building a new site or thinking of optimizing your existing site, it pays to take a look at the site structure before you get started. We always focus on site architecture, then analyze and implement best practices based on your website.
Competitor Analysis
Getting a complete overview of your competitors helps to find optimization tactics and determine conversion opportunities. Our technical SEO team evaluates competitors, keyword performance, social media presence, search engine rankings, technical profiles, backlink profiles, and many others. These processes allow you to create strategies that bring huge benefits to your website. Our SEO specialist helps you create a benchmark for your current SEO performance and reveal competitor gaps or weaknesses.
Meta Data Analysis
Improve your online visibility and gain more traffic meta tag help to describe effectively what your page is about. Metadata basically invisible to visitors, it works behind the scenes in the HTML of web pages. Rank1SEO performs a technical SEO for every kind of website, which involves analyzing your meta description, title tags, alt attributes, and meta robots tag and then optimizing it. Our team will ensure no misused metadata could harm your SEO performance.
Image Optimization
Unoptimized images can make your website slow and your users will not wait around for your website to load. Large images slow down your site performance, and it can drive away your visitor from your site. Rank1SEO team will reduce your site load time and attract more customers through technical SEO. We choose the right file size based on your image and choose the right format, optimize alt attributes, reduce the file size of images and optimize the EXIF data of your images. Image optimization and creating a sitemap for images will help to ensure that your images better rank in image searches on Google.
Speed Optimization
Page speed is one of the ranking factors in Google, and a faster site can increase user experience. Users expect web pages to load quickly within 2-4 seconds. The first impression is important from a technical SEO perspective and business perspective. Speed plays a big role in how your audience perceives your brand on the web. Rank1SEO technical SEO specialists enable file compression to reduce the size of JavaScript, CSS, and HTML files. We also check log files, reduce redirects, utilize CDN, leverage browser cache and improve server response time.
International SEO
International SEO and hreflang is the process of optimizing your website so that search engines can easily identify the country you want to target and the language you are using for your business. The Hreflang attribute also tells Google which language you’re using for a page. Suppose, if you create a French-language version of your English-language homepage, you would tag it as “hreflang”. So, it’s very important from an SEO perspective. You can improve your reach with international SEO. Users from outside of your country will start visiting your website.
Structured Data Markup
Using schema markup makes it easier for search engines to crawl, and understand your content. We highlight your page element with create the schema markup for your page. Schema markup specifies page elements and assigns data tags. If you want to improve Google search presence and grasp rich results on SERPs, then schema markup will help you achieve this. We implemented structured data for your website and provide impressive results after implementation.