Local SEO is a strategy that helps businesses become more visible in local search results on Google. Any business with a physical location serving a geographic area can benefit from local SEO. When someone searches for local keywords related to your company and Google provides a map with three listings that appear. 46% of all Google searches are done with local intent keywords; understand how important local SEO is! A local searcher intends to find products, services, or information in the local area. A Google search for "Shopping mall near me" has local intent. The searcher is trying to find a shopping mall near him.