Core Web Vitals
Core Web Vitals is a new SEO term you may haven’t heard yet. In May 2022 Google rolled out a new update called Page Experience. It’s basically worked with a metric benchmarked behind them and an algorithm that ranks pages based on core web vitals scores. Now, it’s time to measure and increase core web vitals scores. Consider spending some time on core web vitals and learning how to improve your scores.
Optimize for Google Passage Ranking
Passage ranking is a new algorithm used by Google that ranks passages based on search results. You can optimize your article for passage ranking with updated long-form posts with stats, links, and resources. Use clear heading for every section so that Google and users can understand all topics easily.
Run an annual content audit
An annual content audit will help you find out which topics your cover and which are missing. If you have goals to achieve then you can see what results you’re getting after a year. After running the annual content audit you’ll find which area to push more and then, you just optimize these areas.
Local SEO GBP categories
GBP means Google Business Profile. GBP business categories basically tell Google and users what is your business type. Your business may department store, internet marketing agency, software company, banking, or real estate company. Google Business Profile allows one main category and nine sub-categories to be selected.
Voice Search Optimization
Voice search optimization is basically a little different from normal search optimization. Voice tone is conversational and writing tone is formal, so when you optimize your pages for SEO you should think about writing them simple and easy to read. Voice searching is now impacting the world of eCommerce or as personal. Optimize your content with target question keywords and other long-tail keywords, use conversational language, prioritize local SEO, use schema markup and finally optimize for mobile speed.
Semantically Related Keywords
Semantically related keywords are terms that are contextually related to one another. If your article focuses on the primary keyword “digital marketing” some semantical terms would include “marketing strategy” and “marketing campaigns”.
Focus on Featured Snippets
A featured snippet is a block of content that appears on the zero position in the SERPs. Basically, Google provides a plain blue listing and a featured snippet is a certain part of a page. You can win featured snippets with know your searcher’s intent, and providing succinct answers.
Learn the EAT Principle
E-A-T means expertise, authoritativeness, and trustworthiness. E-A-T is part of Google’s algorithm and is incorporated into the Google Search Quality Rating Guidelines. Even Google says E-A-T is “very important.” Don’t confuse E-A-T with “food” or the food you put in your mouth.
